For most of North America, October is when true fall, resplendent with brilliant foliage, crisp mornings, and pumpkin-spiced everything grabs our senses. It is also Breast Cancer Awareness Month. Football players will be wearing pink gloves, shoes, and other items to support this worthy cause, and public service announcements by A-list celebrities will remind us how important it is to receive regular mammograms.
Lesser known, but just as important, October is also Sudden Cardiac Arrest Awareness Month. Sudden cardiac arrest (SCA) is indiscriminate and kills more people every year than breast cancer, prostate cancer, diabetes, assault by firearms, and motor vehicle accidents combined. In fact, more than 350,000 people suffer out-of-hospital sudden cardiac arrest every year1, yet there are many who don’t give it a second thought until it strikes them or a loved one. Even then you will hear someone say “He died of a heart attack,” or “She just lost consciousness and died!” The truth is, in many cases, what they really died of was sudden cardiac arrest, a treatable condition if caught soon enough after they collapse and immediate action is taken by bystanders. Recognizing the symptoms and knowing what action to take can literally mean the difference between life and death.
This October, AED Superstore would like to tell you more about sudden cardiac arrest. (We will let the football players and movie stars educate you about breast cancer.) Each day we will post one fact on social media. For each unique share or retweet of our post containing hashtag #SCAinfo, AED Superstore will donate $1* to Project Adam. Project Adam is a non-profit organization which works with schools nationwide to help them implement Cardiac Emergency Response Plans at no cost to the school. To date, this program, which teams up with Children’s Hospital of Wisconsin and has affiliates in nine states, has been credited with saving 100 lives, including at least 28 in Wisconsin — about 40% of them youths2.
We are looking forward to sharing this information with you and hope you will pass it along to your friends and followers.
*AED Superstore will donate $1 per unique share on Facebook or unique retweet on Twitter, up to $1,000 total, during the period of October 1, 2016 through October 31, 2016.