When Sudden Cardiac Arrest strikes, time is a critical factor as immediate action can dramatically increase the chance of survival. Bystanders are often the first to encounter a cardiac arrest victim. Worldwide efforts are being made to educate and train the general public for early response including initiating quality CPR.
However, studies have shown there is a gap between the number of people who can perform CPR and those who will actually perform it when there is a cardiac emergency. The fact is, 70% of Americans who encounter a cardiac emergency will feel helpless to act.
Medical Feedback Technologies has focused on the first steps of the “chain of survival” by introducing BEATY to the public at large. BEATY has been developed to help bystanders and those people without medical knowledge to competently perform CPR. The feedback provided by this device allows real-time adjustments of the applied force during chest compressions, to achieve the recommended force that will effectively compress the victim’s heart and provide sufficient blood flow to the brain, heart, and other vital organs. This will increase the chance for survival and physiological outcomes for the victims, as well as providing a sense of capability for the rescuers.
Introducing a medical device to the general population and not to people who are well trained was cause for a different approach to the problem. Several crucial elements were defined to follow during the entire process:
- As medical emergencies are very stressful, even simple tasks such as turning ON a device may be challenging.
- The device should be within reach as even the most advanced device will be irrelevant if not reachable.
- Medical devices don’t have to look intimidating- an innovative and sleek design will make people want to carry it in sight.
- Affordable as a few cups of coffee.
- 88% of sudden cardiac arrests happen at home. Within approximately 4 minutes, the damage to the brain is irreversible. Immediate initiation of chest compressions, reaching a depth of 5 cm can prevent irreversible damage and triple chances of survival.
- As stated by the AHA, gauging the depth is very difficult for professionals and almost impossible for bystanders and lay rescuers who are almost always the first to react.
The Beaty Solution:
- Beaty is a CPR feedback device that tells you when you effectively compress the victim’s chest thus providing enough oxygen to their brain.