Mission & Vision
Mission: AED Superstore’s mission is simple: to increase the chance of survival from sudden cardiac arrest (SCA) by increasing the number of automated external defibrillator (AED) devices available to the general public, and increasing the awareness of the importance of these devices to survival.
Vision: We envision every community with not only the awareness of how to treat sudden cardiac arrest, but the knowledge to use the means available to save more lives. By continuing to invest in the latest AED technology on the market, and introduce it to our current and potential customers, we will stay on the cutting edge of life-saving technology.
An expanding product line includes items which will help both professional and non-professional first responders more effectively assist those in need. Using input from our team and suggestions from our customers, we will continue to add products which are new, innovative and assist in saving lives.
AED Superstore was founded in 2002 by two EMT’s frustrated there were not AEDs available to everyone who wanted or needed them. Only those with connections to large medical supply companies were able to purchase these critical life-saving devices. At first they started with one manufacturer and literally went door-to-door selling AEDs. Understanding the importance of an online presence, AEDSuperstore.com went online and quickly became the means for any business, school, public service or individual to install these devices and give those around them the best chance of survival in cases of sudden cardiac arrest. The line of AEDs offered went from one brand to include all six FDA-cleared manufacturers.
Since then, our company has expanded to carry CPR training materials and devices, manikins, rescue products and first aid kits. The acquisition of Annuvia in 2013 gave us the ability to help our customers maintain their devices and stay compliant with their state’s Good Samaritan laws as well. AED Superstore also offers CPR/AED training in all 50 states and the recent acquisition of a company which provides full AED program solutions gives us the opportunity to ensure our customers are well-equipped to handle all cardiac emergencies.
Meet The Team
The culture at AED Superstore is very much a product of the people who make up our team. Living and working in Wisconsin produces the kind of employees any company would be proud to have on board, and ours go the extra mile to make sure every customer knows they are our most important customer. Each new employee undergoes extensive training not only on the products we sell, but also receives their CPR/AED certification, learns about all aspects of sudden cardiac arrest and its treatment, and how to best answer any question which may come their way.
In addition to the crew in Wisconsin, AED Superstore has a small workforce around the country to better serve our customers in the field.
Meet our excellent team of professionals:
Join Our Team
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